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LAUGFS Lubricants CEO wins People Leader Award

Recognizing Inspirational Leadership

Demonstrating the inspirational leadership strength of LAUGFS, Niroshan J. Pieries, CEO of LAUGFS Lubricants, clinched the prestigious IPM People Leader’s Award 2017 in the Marketing category at the recently held IPM National HR conference. The youngest CEO in the Sri Lankan Lubricants industry, Niroshan is an inspirational leader who epitomises this year’s conference theme ‘High Tech and High Touch’ with his informed and attuned leadership style.

Honoured for Visionary Leadership

LAUGFS Lubricants CEO Niroshan J. Pieries received the award at the ceremony, marking a proud milestone for both himself and the company.

Fostering Emerging HR Leadership

Held in a time of change in leadership style and organisational functions, the National HR Conference 2017 focused on recognising emerging HR leaders who tackle the challenges brought forth by ‘Generational Disconnects’ that prevail in the current business world. Niroshan leads LAUGFS Lubricants and Car Care and is instrumental in steering the company to greater heights with the vision of making the LAUGFS Lubricants brand the leader in the lubricant industry while contending against 12 multinational organisations.

A Rigorous Selection Process

In selecting award winners at the National HR Conference, the judges followed a stringent selection process to choose leaders who had succeeded in delivering stakeholder expectations through transparent, credible, and innovative HR initiatives. In addition, the conference sought to promote the value of emerging HR leaders who actively work towards integrating technology and people to make organisations smarter, more conscientious, and agile.

Innovation and Excellence at LAUGFS Lubricants

LAUGFS Lubricants is the only Sri Lankan brand to blend and distribute lubricants locally and established its manufacturing facilities at the Malwatta BOI Zone in 2015. The company conducts research and development in its state-of-the-art laboratories adhering to international standards. Using cutting-edge technological tools, LAUGFS Lubricants’ product range is designed to suit the dusty tropical climate of Sri Lanka and offers extended mileage.

Whilst fulfilling a wide range of automobile and industrial lubricant requirements through a comprehensive product portfolio, the company also became the first industry player to introduce a dedicated label for the three-wheeler category in Sri Lanka.

A Revitalized Brand Identity

LAUGFS Lubricants recently unveiled its new brand identity, showcasing superior product offerings through vibrant new packaging for its diesel, petrol, motorcycle, and three-wheeler ranges. Since the launch, the company has demonstrated a sharp increase in growth.

Expanding Car Care Services

In addition to lubricant products, LAUGFS offers expanded Car Care services at its network of eleven service centres across the island. These centres provide an extensive range of vehicle-related services for all types of vehicles, including hybrids. Operated by a team of highly skilled professionals who undergo intensive training, LAUGFS Car Care combines advanced technology, excellent service standards, and technical expertise. The network continues to grow rapidly, with several new centres scheduled to commence operations soon.

About LAUGFS Holdings

LAUGFS is one of the largest diversified business conglomerates and a trusted name in Sri Lanka. Founded in 1995, LAUGFS has expanded across more than 20 industries, both local and overseas, establishing a strong presence as a leader and pioneer in the Power and Energy, Retail, Industrial, Services, Leisure, Logistics, and Real Estate sectors. With over 4,000 employees and an annual turnover exceeding Rs. 28 billion, LAUGFS continues to expand and empower millions as a trusted Sri Lankan brand.

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