LAUGFS Lubricants, the pioneer Sri Lankan lubricant brand in the country, has once again created history in the local lubricant industry with its unique town-storming campaign ‘Wishwasaye Balawegaya’.
Campaign Launch
LAUGFS Lubricants launched this innovative campaign with their 40-foot prime mover truck which will be travelling around the nation throughout the month, symbolising the strength and trust that the brand provides its loyal customers, the company said in a media release.
Leadership Statement
Speaking on this innovative initiative, Chief Executive Officer of LAUGFS Lubricants Ltd and LAUGFS Petroleum (Pvt) Ltd, Niroshan J. Pieries said that ‘the ‘Wishwasaye Balawegaya’ campaign is the first of its kind in the local lubricant industry. The entire campaign and activation are designed to deliver the company’s promise of strength and loyalty to its customers. This campaign, which kicked off on February 7, aims to cover all major cities in the country within a period of one month.
Brand Commitment
“As the first and only Sri Lankan lubricant brand in the country, we are committed to powering our customers with a trusted solution that caters to all classes of motor vehicles and industries,”
LAUGFS Lubricants Director/CEO, Dr. Niroshan J. Peiris
Ceremonial Kickoff
The ‘Wishwasaye Balawegaya’ campaign kicked off ceremoniously at the LAUGFS Group Head Office, with the participation of the Chairman of LAUGFS Holdings Ltd W.K.H. Wegapitiya, Group Managing Director of LAUGFS Holdings Ltd Thilak De Silva, Chief Executive Officer of LAUGFS Lubricants Ltd and LAUGFS Petroleum (Pvt) Ltd, Mr. Pieries, as well as the members of the LAUGFS Lubricants team. “With the 40-foot Prime Mover truck travelling from city to city in all parts of the nation, the LAUGFS Lubricants team remains confident that this historic campaign will create a lasting impression in the hearts and minds of their customers,” the release said.
Company Background
LAUGFS Lubricants Ltd, a fully owned subsidiary of LAUGFS Holdings, is the first and only Sri Lankan lubricant brand amongst multinational players, offering lubricant solutions to every class of motor vehicle since its inception in 2008. Following an in-depth research and analysis, LAUGFS Lubricants offers a premier product range. Manufactured to suit the tropical climate while providing extended mileage for vehicles, the LAUGFS Lubricants plant in the Malwatta BOI Zone, utilises cutting edge technology to blend engine oil locally in compliance with international industry standards, gaining the trust of all motorists.